Digital Readiness Audit: Smiles Up Dentistry
Good foundation — GHL can consolidate and optimize
Built on Wordpress · https://nashvillesmilesup.com/
- SSL Certificate
- Mobile Optimized
- Online Booking (generic_booking)
- Live Chat
- CRM
- Email Capture
- Contact Form
- Social Media (2 platforms)
Smiles Up Dentistry vs. Nashville Dentists & Dental Practices
| Competitor | Rating | Reviews | Website |
|---|---|---|---|
| Smiles Up Dentistry (You) | 4.8 | 910 | Yes |
| Iroquois Dentistry | 4.9 | 1305 | Yes |
| Vitality Dental | 4.9 | 1300 | Yes |
| Emergency Dental of Nashville | 4.7 | 1077 | Yes |
In Nashville: 14 of 23 dentists & dental practices have online booking · 0 have live chat
What Smiles Up Dentistry Is Probably Dealing With
The Problem
Smiles Up Dentistry sits in an interesting spot. You've built a solid reputation with 4.8 stars and 910 reviews, but you're stuck at #6 out of 23 dental practices in Nashville. That's not bad, but it's not where you could be.
Your website audit reveals the real issue. You've got online booking, which puts you ahead of 9 competitors who don't. But you're missing two critical pieces that are costing you patients every single day: no chat widget and no email capture system.
Think about it. Iroquois Dentistry and Vitality Dental are both sitting at 4.9 stars with 1,300+ reviews. They're capturing leads you're losing. When someone hits your site at 9pm researching dentists, there's no way for them to engage immediately. No chat. No email signup for dental tips or appointment reminders. They leave, and they might end up booking with a competitor who has those touchpoints.
Here's what's happening in your practice right now. A potential patient calls during lunch when your front desk is swamped. Voicemail. They don't leave a message because nobody wants to talk to a machine about their teeth. That's a $12,000 lifetime value patient walking away.
Your existing patients? They love you (4.8 stars proves that), but your recall system probably runs on sticky notes and good intentions. Patients who need their 6-month cleaning slip through the cracks. That's recurring revenue disappearing.
And post-appointment follow-up? Most dental practices send nothing after a cleaning or procedure. No check-in text. No review request. No "how are you feeling?" message. You're sitting on 910 reviews, but imagine if every happy patient actually left one. You'd blow past those 1,300-review competitors in months.
The Nashville dental market is competitive. 14 out of 23 practices have online booking. Your 24/7 availability gives you an edge, but only if you can capture and nurture leads around the clock. Right now, you're playing defense when you should be playing offense.
Automation Opportunities
Your practice needs four specific systems that GoHighLevel handles better than anything else i've seen.
Missed Call Text-Back System
This fixes your biggest leak. When someone calls and gets voicemail, GHL automatically sends a text within 60 seconds: "Hi, this is Smiles Up Dentistry. i saw you called but we couldn't answer. Text me back and i'll help you schedule or answer any questions."
GHL Automation Opportunities for Smiles Up Dentistry
Setup takes 10 minutes. Go to Settings > Phone Numbers and grab a local Nashville number through LC Phone. Then Settings > Business Profile and turn on missed call text-back. Write your auto-reply message and you're done.
Industry data shows 78% of people who call a dental practice and get voicemail never call back. But 67% will respond to an immediate text. For your practice getting 40 leads per month, that's potentially 15-20 more conversations that turn into appointments.
Patient Recall Automation
Your 6-month cleaning reminders need to be bulletproof. GHL's workflow system handles this automatically. After each cleaning, it starts a 5-month countdown. Email reminder. Text reminder. Phone call if needed.
Go to Automation > Workflows > Create Workflow. Set the trigger as "appointment completed" with tag "cleaning". Add a 5-month wait, then send email reminder. Wait 1 week, send SMS. Wait another week, create a task for your front desk to call.
Recall appointments are pure gold for dental practices. $200 average value, nearly 100% profit margin. If this system brings back just 10 additional recall patients per month, that's $24,000 in annual revenue.
New Patient Nurture Sequence
Someone fills out your contact form at midnight. Right now, they wait until your office opens. With GHL, they get an immediate response: welcome email, link to complete new patient paperwork, and a text confirming their interest.
The workflow starts when they submit the form. Instant email with your patient forms link. Tag them as "new-lead". Send SMS within business hours only (use the wait timer). Follow up 3 days later if they haven't booked.
Speed-to-lead matters in dental. Practices that respond within 5 minutes are 21 times more likely to qualify the lead. Your current 4-6 hour response time is costing you patients to competitors who respond faster.
Review Generation System
You're sitting at 910 reviews, but you could easily double that. GHL sends a review request 2 hours after every appointment. Not pushy, just a simple "How was your visit?" If they rate 4-5 stars, direct link to Google. If 1-3 stars, private feedback form.
Setup in Reputation > connect your Google Business Profile. Create the review funnel workflow. Trigger it when appointments are marked complete. The timing is crucial - 2 hours hits them while the positive experience is fresh.
Reviews drive 92% of dental patient decisions. Getting from 910 to 1,500 reviews puts you ahead of Vitality Dental and makes you the #2 practice in Nashville by review count.
ROI Projection for Smiles Up Dentistry
What Changes for Smiles Up Dentistry in 30 Days
| What Smiles Up Dentistry Has Now | What GHL Would Add |
|---|---|
| Voicemail system for missed calls | Instant text-back to missed callers with booking link |
| Manual recall appointment scheduling | Automated 6-month recall reminders via email and SMS |
| Basic contact form on website | Instant new patient welcome sequence with paperwork links |
| No post-appointment follow-up | Automated review requests 2 hours after each visit |
| Front desk manages all patient communication | Two-way SMS conversations in centralized inbox |
| No email marketing system detected | Patient newsletters and oral health tips on autopilot |
| Generic online booking system | Service-specific booking with automatic reminders |
What Changes in 30 Days
Days 1-7: Foundation Setup
We start by plugging your biggest holes. Day 1, i set up missed call text-back with your new Nashville number. Your website gets updated with the GHL booking calendar that lets patients choose cleaning, consultation, or emergency appointment types. The chat widget goes live on your homepage.
By day 3, your new patient workflow is running. Someone fills out your contact form, boom - instant welcome email with new patient paperwork and insurance information. They get a follow-up text (during business hours only) confirming their interest.
Day 5, we import your existing patient database. Everyone who had a cleaning in the last 4 months gets tagged appropriately. The recall system starts its countdown for future reminders.
Days 8-14: First Automations Fire
This is when it gets interesting. Your first missed call triggers the text-back system. The patient responds, books online, and mentions how impressed they were with the quick response. Your front desk spends 30% less time on phone tag.
Dentists & Dental Practices Industry Snapshot
Frequently Asked Questions
Three new patient inquiries come through your website. All three get immediate welcome emails and follow-up texts. Two book appointments within 24 hours instead of the typical 3-4 day delay you're used to.
Your first post-appointment review request goes out. Patient had a great cleaning experience, clicks the Google review link from their phone, leaves a 5-star review mentioning the friendly follow-up text.
Days 15-30: Results Compound
The recall reminders start hitting patients from 6 months ago. Your hygienist's schedule fills up with returning patients who would have forgotten to book. That's an extra 15-20 recall appointments, worth about $3,000 in revenue.
Your review count jumps from 910 to 945. More importantly, your response rate to new inquiries improves dramatically. With 30% close rate on 40 monthly leads, you're typically getting 12 new patients. The faster response time and automated nurturing pushes that to 16-18 new patients.
At $800 average transaction value, that's an additional $3,200-$4,800 per month. But the real money is in the lifetime value - those 4-6 extra patients per month represent about $48,000-$72,000 in long-term revenue.
Your front desk team loves the change. Two-way SMS conversations replace half their phone calls. Appointment reminders go out automatically. They focus on patient care instead of administrative busywork.
By day 30, you're not just competing with Iroquois and Vitality anymore. You're setting the standard for patient communication in Nashville.
FAQ
For Smiles Up Dentistry specifically, the numbers are straightforward. Your average patient is worth $12,000 lifetime value. If GHL's faster response time and automated follow-up helps you capture just 2 additional patients per month (very conservative estimate), that's $288,000 in additional lifetime revenue annually. GHL costs $497/month, so you're looking at roughly 58:1 ROI. Most Nashville dental practices see the automation pay for itself within the first month from improved recall appointment bookings alone.
Your current booking system is just a scheduling tool. GHL's calendar connects to everything else - automated reminders, post-appointment follow-up, recall scheduling, and patient communication. When someone books through GHL, it triggers your entire patient journey: welcome email, paperwork links, appointment reminders, and eventually review requests. Your existing system probably sends one confirmation email and that's it. GHL turns every booking into a complete patient experience that builds loyalty and generates referrals.
For Smiles Up Dentistry, we're looking at about 2-3 weeks for complete setup. Week 1 covers the essentials: missed call text-back, new patient workflows, and appointment reminders. Week 2 handles recall automation and review generation. Week 3 is fine-tuning and training your front desk team. The beauty is that each system starts working immediately once it's set up. You don't wait for everything to be perfect before seeing results. Your missed call text-back could be generating patient responses by day 2.
Those practices have 1,300+ reviews, but they probably built them over many years without systematic review generation. GHL's automated review requests can help you add 100-150 reviews within 6 months if you're seeing 200+ patients monthly. More importantly, it's not just about review count - it's about patient experience. When someone calls Iroquois and gets voicemail, they wait. When they call you, they get an immediate text response. That responsiveness often matters more than having 400 extra reviews. Speed wins in healthcare.
Absolutely, and this is where GHL shines for dental practices. You can set up different reminder sequences for cleanings (simple 24-hour text), extractions (include post-procedure care instructions), and consultations (send prep information and insurance forms). The system recognizes appointment types and sends appropriate messages. For Smiles Up Dentistry, this means your hygienist appointments get standard reminders while your cosmetic consultations get more detailed preparation instructions. It's all automated based on how you tag the appointment type in your calendar.
if you're looking at this thinking "i'd rather someone just handle this for me" — that's what i do. i set up the full automation system for dentists & dental practices: follow-ups, pipeline, booking, lead tagging. all on autopilot.
see what i'd build for Smiles Up Dentistry →Free Dentists & Dental Practices Automation Checklist
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