Digital Readiness Audit: Dentistry of Nashville
Some tools in place, but missing key automation
Built on Wordpress · https://dentistryofnashville.com/
- SSL Certificate
- Mobile Optimized
- Online Booking
- Live Chat
- CRM
- Email Capture
- Contact Form
- Social Media (2 platforms)
Dentistry of Nashville vs. Nashville Dentists & Dental Practices
| Competitor | Rating | Reviews | Website |
|---|---|---|---|
| Dentistry of Nashville (You) | 4.8 | 1031 | Yes |
| Iroquois Dentistry | 4.9 | 1305 | Yes |
| Vitality Dental | 4.9 | 1300 | Yes |
| Emergency Dental of Nashville | 4.7 | 1077 | Yes |
In Nashville: 14 of 23 dentists & dental practices have online booking · 0 have live chat
What Dentistry of Nashville Is Probably Dealing With
The Problem
Dentistry of Nashville sits at an interesting crossroads. You've got 1031 reviews and a solid 4.8-star rating . that puts you at #4 out of 23 dental practices in Nashville. Your reputation's strong. The problem isn't your service quality.
The problem is what happens before patients ever see you.
Your website audit reveals some glaring gaps. No online booking system. No chat widget. No email capture forms beyond a basic contact form. You're essentially running a 2015 dental practice in 2024. Here's what that costs you: when someone searches "Nashville dentist" at 8pm on a Tuesday, they can't book with you. They book with one of the 14 competitors who do have online booking.
Your competition data tells the real story. Iroquois Dentistry and Vitality Dental both have 4.9 stars and more reviews than you. They're not just ahead on reputation . they're ahead on convenience. When your office is closed Friday through Sunday, those weekend searchers are calling someone else. The leads that could push you from #4 to #1 in Nashville are slipping through digital cracks.
No CRM detected. No email marketing system. That means every new patient inquiry sits in someone's inbox until Monday morning. In dental, speed-to-lead determines everything. A prospect who fills out your contact form at 7pm Thursday doesn't hear back until 7:30am Monday. By then, they've already scheduled with Emergency Dental of Nashville.
Your front desk drowns in scheduling calls during business hours. Meanwhile, recall appointments . your bread and butter revenue . fall through the cracks because there's no automated system nudging patients when it's time for their six-month cleaning. You're leaving money on the table with every patient who forgets to reschedule.
Automation Opportunities
Here's exactly how GHL transforms Dentistry of Nashville's patient flow.
Online Booking System
Go to Calendars > Create Calendar > choose "Service Menu" type. Set up different appointment types: consultation, cleaning, filling, emergency. Configure your availability around your actual hours (7:30am-5pm, closed weekends). The calendar auto-syncs with your existing schedule.
GHL Automation Opportunities for Dentistry of Nashville
Why you need this: 14 of your 23 Nashville competitors already have online booking. You're losing weekend and after-hours leads to practices that let patients self-schedule. A patient searching "Nashville dentist near me" at 9pm can book with Vitality Dental instantly. With you, they get a contact form and wait until Monday.
Expected outcome: Dental practices typically see 40% more new patient bookings within 60 days of launching online scheduling. Your 1031 reviews suggest strong demand . you just need to capture it when it happens.
Missed Call Text-Back
Go to Settings > Phone Numbers > connect your existing (615) 383-3690 or buy a new local Nashville number through LC Phone. Configure missed call text-back to automatically send: "Hi, this is Dentistry of Nashville. i missed your call but can help via text. What dental service are you looking for?"
Why this matters for you: Your front desk handles scheduling during business hours, but what about the calls that come in at 5:15pm? Or weekend emergencies? Those go straight to voicemail. 78% of people won't leave voicemails, but 95% will respond to a text.
Setup takes 10 minutes. Expected result: Practices typically convert 35-40% of missed calls into appointments through automated text follow-up.
Review Request Automation
Go to Reputation > connect your Google Business Profile > create a workflow triggered 2 hours after appointment completion. The system asks "How was your visit today?" If they rate 4-5 stars, they get a direct link to leave a Google review. If 1-3 stars, they get a private feedback form.
Your current process: hope patients remember to leave reviews on their own. Result: great service, but slower review growth than competitors.
With automation: Every satisfied patient gets a review request while the experience is fresh. Dental practices typically increase their monthly review volume by 300% with this workflow. You'll move from #4 to #1 in Nashville review count within 6 months.
Recall Appointment Reminders
Set up a workflow: when a patient completes a cleaning, automatically tag them "6-month-recall" and schedule SMS/email reminders to book their next appointment. Goes out at 5 months, then 5.5 months, then 6 months with increasingly urgent messaging.
ROI Projection for Dentistry of Nashville
What Changes for Dentistry of Nashville in 30 Days
Why you need this: Recall appointments represent 60-70% of most dental practices' revenue. Patients forget. Your front desk doesn't have time to manually track and call everyone. With automation, recalls become predictable revenue instead of hoping patients remember.
| What Dentistry of Nashville Has Now | What GHL Would Add |
| Contact form on website | Online booking calendar with service selection |
| Phone calls go to voicemail after hours | Automatic text-back system catches missed calls |
| Manual appointment reminders (if any) | Automated SMS/email sequences for confirmations and recalls |
| Hope patients leave Google reviews | Automated review requests 2 hours after each visit |
| Front desk manages all scheduling | Patients self-schedule, staff handles complex cases only |
| No patient CRM system | Complete patient journey tracking and automation |
| Basic WordPress website | Integrated booking, chat, and lead capture system |
What Changes in 30 Days
Days 1-7: Foundation Setup
Connect your Google Business Profile and import your existing patient database. Configure the calendar with your actual schedule . 7:30am to 5pm, Monday through Thursday, closed weekends. Set up service types: new patient consultation ($200), cleaning ($150), filling consultation ($300). Add your front desk staff as calendar users so they see every booking instantly.
Install the website widget on dentistryofnashville.com. Takes five minutes. Now visitors see "Book Online" instead of just a contact form. Configure missed call text-back on your main line. Every call that goes to voicemail now gets an immediate follow-up text.
Days 8-14: First Automations Live
Dentists & Dental Practices Industry Snapshot
Frequently Asked Questions
Your booking calendar starts capturing weekend leads. Saturday morning: three new patient consultations booked for next week. Sunday evening: someone schedules an emergency consultation for Monday. These are appointments you would have lost before . they're now locked in before your office even opens Monday.
Missed call text-back catches its first conversion. Thursday at 5:45pm, someone calls about tooth pain. Gets the auto-text. Responds they need an emergency appointment. Front desk sees the conversation first thing Friday morning, books them for next week. That's an $800 procedure you would have lost to whoever answered their second call.
Days 15-30: Results Compound
Review requests start working. Every patient who completes an appointment gets the automated "How was your visit?" text. 4-5 star responses get directed to Google. You add 12 new reviews in two weeks . double your normal pace. Your 4.8 rating holds steady but review volume increases, pushing you closer to Iroquois Dentistry's #1 position.
Online booking handles 30% of new appointments without front desk involvement. Staff focuses on complex scheduling and patient care instead of fielding "what times do you have available?" calls. Recall reminders bring back 8 patients who would have fallen through the cracks . that's $6,400 in revenue from automation alone.
End of month 1: You've captured leads that would have gone to competitors, converted missed calls into appointments, and systematized the review process that builds your reputation. The 60-patient-per-month practice is now positioned to hit 75 patients without adding staff.
FAQ
With your average procedure value at $800 and current patient volume, capturing just 3 additional patients per month pays for GHL entirely. The missed call text-back alone typically converts 35-40% of after-hours calls into appointments. If you're getting 10 missed calls per week, that's 14-16 additional bookings per month. At $800 average value, that's $11,200-$12,800 in monthly revenue from one feature. GHL costs $297/month. The math works.
Your staff still controls complex scheduling and handles patient questions. But simple appointments . cleanings, consultations, routine follow-ups . can be self-scheduled 24/7. The calendar syncs with your existing system so there's no double-booking. Your office manager sees every online booking instantly and can modify if needed. Instead of spending 40% of their day on "when are you available?" calls, they focus on patient care and treatment coordination. Online booking handles the routine stuff.
Core systems go live in 1-2 weeks. Day 1: connect your Google Business Profile and phone number (30 minutes). Day 2-3: build your booking calendar with service types and availability (2 hours). Day 4-5: create your first workflows for appointment reminders and review requests (3 hours total). Week 2: install website widgets and train your staff (1 hour). You're not rebuilding everything at once . you're adding automation to your existing processes. Most dental practices see their first online bookings within 48 hours of setup.
You're only 274 reviews behind Iroquois and 269 behind Vitality. That gap closes fast with systematic review requests. They got there over years of hoping patients would remember to leave reviews. You'll get there in 8-10 months with automation asking every patient. Your 4.8 rating shows service quality isn't the issue . you just need more volume. GHL's review system typically increases monthly review count by 300%. At that pace, you'll match their numbers and potentially pass them on total volume within a year.
This is where GHL shines for dental practices. Set up automated sequences that tag patients after cleanings, then send recall reminders at 5 months, 5.5 months, and 6 months. The messages get more urgent: first one is friendly ("time for your next cleaning"), second adds urgency ("spots filling up"), third creates scarcity ("last chance before late fees"). You can also automate birthday greetings, holiday cards, and "haven't seen you in a while" campaigns for dormant patients. Recall automation typically increases patient retention by 25-30% within the first year.
if you're looking at this thinking "i'd rather someone just handle this for me" — that's what i do. i set up the full automation system for dentists & dental practices: follow-ups, pipeline, booking, lead tagging. all on autopilot.
see what i'd build for Dentistry of Nashville →Free Dentists & Dental Practices Automation Checklist
Get a step-by-step checklist for automating your dentists & dental practices with GHL. No spam, unsubscribe anytime.
You're in! Check your email.
