Digital Readiness Audit: East Side Smiles
Good foundation — GHL can consolidate and optimize
Built on Wordpress · https://eastsidesmiles.net/
- SSL Certificate
- Mobile Optimized
- Online Booking (generic_booking)
- Live Chat
- CRM
- Email Capture
- Contact Form
- Social Media (4 platforms)
East Side Smiles vs. Nashville Dentists & Dental Practices
| Competitor | Rating | Reviews | Website |
|---|---|---|---|
| East Side Smiles (You) | 4.9 | 466 | Yes |
| Iroquois Dentistry | 4.9 | 1305 | Yes |
| Vitality Dental | 4.9 | 1300 | Yes |
| Emergency Dental of Nashville | 4.7 | 1077 | Yes |
In Nashville: 14 of 23 dentists & dental practices have online booking · 0 have live chat
What East Side Smiles Is Probably Dealing With
The Problem
East Side Smiles has a solid reputation . 4.9 stars with 466 reviews puts you ahead of Nashville's 4.8 average. But here's the reality: you're sitting at #19 out of 23 dental practices in review volume. That's a problem because 92% of patients research online before choosing a dentist.
Your website audit shows you're mostly solid . HTTPS, mobile-friendly, online booking is there. But you're missing a chat widget. Zero CRM detected. No email marketing system. When someone hits your site at 8pm asking about emergency appointments, they're gone. Your competitors Iroquois Dentistry and Vitality Dental both have 1,300+ reviews. They're capturing leads you're losing.
The math is brutal. Your niche averages 40 leads per month with a 30% close rate at $800 per job. That's $9,600 monthly revenue from new patients alone. But industry response time averages 4-6 hours. You're closed weekends. Who's responding to Saturday morning "my tooth hurts" inquiries? They're calling Emergency Dental of Nashville instead.
Your booking system works, but it's just a form. No automated confirmation. No reminder sequence. Dental practices lose $800-1,200 per no-show appointment. With zero automation catching missed calls or following up on consultations, you're hemorrhaging money.
The bigger issue? Your 466 reviews represent maybe 15-20% of your actual patients. The other 80% never left reviews because nobody asked at the right moment. You're sitting on 2,000+ potential reviews that could push you past those top competitors.
Automation Opportunities
Here's what GHL fixes for East Side Smiles, starting with your biggest gaps.
Chat Widget + Missed Call Text-Back
Your website has no chat widget. Every visitor who can't find what they need bounces. GHL's chat widget connects to SMS conversations, so inquiries hit your phone instantly. Even better . the missed call text-back feature catches every call you don't answer. Go to Settings > Phone Numbers, buy a Nashville local number through LC Phone, then enable missed call text-back in Settings > Business Profile. Set it to "Hi! i saw you called about dental services. What can i help you with?" 73% of people who get voicemail never call back. But 89% respond to immediate texts.
New Patient Automation Sequence
Right now, someone books online and. nothing happens until their appointment. That's where patients ghost. GHL workflows change this completely. Go to Automation > Workflows > Create Workflow. Trigger: form submitted or appointment booked. Action sequence: welcome email with intake forms → 24-hour appointment reminder SMS → day-of confirmation call → post-visit review request 2 hours later. The workflow enrollment conditions let you target just new patients (tag: "new-lead"). This setup typically reduces no-shows by 35-40% and doubles review generation.
Recall Appointment Automation
Dental recall appointments are pure profit . $200-400 cleanings from existing patients. But they fall through cracks manually. GHL calendars handle this automatically. Go to Calendars > Create Calendar > set up recall scheduling for 6 months out. The system sends reminder emails at 6 months, 5.5 months, then SMS at 5 months asking to book. For a practice your size, proper recall automation typically recovers 40-60 missed appointments per month.
GHL Automation Opportunities for East Side Smiles
Review Generation System
You need more reviews to compete with those 1,300-review practices. GHL's reputation management connects your Google Business Profile (Reputation > connect accounts). Create a post-appointment workflow: 2 hours after service completion, send "How was your visit?" If they rate 4-5 stars, redirect to Google reviews. If 1-3 stars, capture private feedback. This timing matters . asking 2 hours later gets 4x better response than waiting 2 days.
| Function | What East Side Smiles Has Now | What GHL Adds |
|---|---|---|
| Lead Capture | Contact form only | Chat widget + missed call text-back + landing pages |
| Patient Communication | Phone calls and emails | 2-way SMS + automated sequences + voice drops |
| Appointment Management | Basic online booking | Automated reminders + confirmations + recall scheduling |
| Review Management | Manual asking | Automated review requests + response templates |
| Follow-up System | None detected | Automated nurture sequences + pipeline management |
| No-show Prevention | Basic reminders | Multi-touch confirmation sequence + rebooking automation |
What Changes in 30 Days
Days 1-7: Foundation Setup
First week, i'm setting up your core systems. Chat widget goes live on your website immediately . you'll start catching after-hours inquiries that same day. Your Nashville phone number gets configured with missed call text-back. The first weekend, you'll get texts from Saturday dental emergency calls instead of losing them to competitors.
We connect your Google Business Profile and create your first automation: new patient welcome sequence. This triggers whenever someone books through your existing online system. Day 3, your first new booking gets the welcome email with intake forms. Day 4, they get appointment confirmation SMS. You're already ahead of the game.
Days 8-14: Automation Running
Dentists & Dental Practices Industry Snapshot
Frequently Asked Questions
Second week, patterns emerge. Your missed call text-back catches 8-12 inquiries that would've been lost. Chat widget conversations average 3-4 daily. The new patient sequence is running on autopilot . confirmations, reminders, intake forms all handled.Mid-week, we launch the review generation workflow. Every patient who completes treatment gets the "how was your visit?" message 2 hours later. You'll see 2-3 new Google reviews this week instead of hoping patients remember to review later.
Days 15-30: Measurable Results
By day 15, the numbers shift. No-show rate drops from maybe 15% to 8-10% thanks to confirmation sequences. That's 3-4 recovered appointments weekly at $800 each . $2,400+ monthly revenue recovery.
Your review velocity doubles. Instead of 5-8 reviews monthly, you're generating 12-15. By month's end, you'll have 25+ new reviews, pushing your total toward 490+.
The recall automation starts paying off week 3. Patients who missed 6-month cleanings get re-engagement sequences. You'll book 8-10 additional recall appointments this month . $1,600-2,400 in recovered revenue.
By day 30, you're processing 15-20% more leads with the same staff effort. Chat and SMS handle initial screening. Your front desk focuses on high-value conversations instead of playing phone tag.
FAQ
With your current numbers . 40 leads monthly at 30% close rate and $800 average job value . GHL typically increases conversion by 20-30% through faster response and better follow-up. That's 8-12 additional patients monthly worth $6,400-9,600. The recall automation alone usually recovers $2,000-3,000 monthly in missed cleanings. GHL costs $497/month, so you're looking at 4-6x ROI in month one, scaling up from there.
Your current contact form is a dead end . someone submits, waits hours for response, often moves on. GHL's chat widget connects directly to SMS conversations on your phone. When someone asks "do you take my insurance?" at 9pm, they get an instant response or automated message promising callback tomorrow morning. It captures their phone number automatically and adds them to follow-up sequences. The widget also qualifies leads before they book, so your appointments are higher-quality.
Initial setup takes 7-10 days for a practice like yours. Chat widget and missed call text-back go live day one. New patient welcome sequence launches day 2-3. Review automation starts day 4-5. The recall appointment system needs your patient database cleanup, so that's usually week 2. By day 14, all core automations are running. The key is launching features incrementally so your staff can adapt without overwhelm.
Your 466 reviews likely represent 15-20% of actual patients . most never got asked at the right moment. GHL's automated review requests catch patients 2 hours post-treatment when satisfaction is highest. Instead of 5-8 monthly reviews, you'll generate 15-20. At that pace, you'll hit 700+ reviews within 12 months. More importantly, you'll maintain higher review velocity than established competitors who rely on manual asking. Recent, consistent reviews often outweigh total volume in local search rankings.
Absolutely. GHL calendars are built for service businesses with recurring appointments. Set recall cleanings for 6 months automatically when patients complete treatment. Treatment plan follow-ups work through the pipeline feature . move prospects through "consultation scheduled," "treatment presented," "financing approved," "treatment completed" stages with automated nurture messages at each step. You can also create custom fields for treatment types, insurance info, and referral sources to segment your follow-up messaging.
if you're looking at this thinking "i'd rather someone just handle this for me" — that's what i do. i set up the full automation system for dentists & dental practices: follow-ups, pipeline, booking, lead tagging. all on autopilot.
see what i'd build for East Side Smiles →Free Dentists & Dental Practices Automation Checklist
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