Digital Readiness Audit: Todd Burgener - Realtor
Some tools in place, but missing key automation
Platform not detected · https://www.toddburgener.com/
- SSL Certificate
- Mobile Optimized
- Online Booking
- Live Chat
- CRM
- Email Capture
- Contact Form
- Social Media
Todd Burgener - Realtor vs. Austin Real Estate Agents
| Competitor | Rating | Reviews | Website |
|---|---|---|---|
| Todd Burgener - Realtor (You) | 5.0 | 231 | Yes |
| Realty Austin Compass - Central | 5.0 | 1611 | Yes |
| Relive Realty | Rent • Buy • Sell | 5.0 | 1501 | No |
| Bramlett Partners Real Estate | 5.0 | 1272 | Yes |
In Austin: 0 of 26 real estate agents have online booking · 1 have live chat
What Todd Burgener - Realtor Is Probably Dealing With
The Problem
Todd, you've built something impressive. 5.0 stars with 231 reviews puts you in elite territory for Austin realtors. But here's the brutal truth: you're #17 out of 26 agents in review count. That means your competition is capturing more deals.
Your website audit tells the real story. No online booking. No chat widget. No email capture forms. Not even a basic contact form. You're essentially running a digital billboard that sends every hot lead straight to voicemail hell.
Think about it. Someone sees your listing on Zillow at 11 PM. They're excited. They want to schedule a showing. Your website can't take that booking. They call, get voicemail, and by morning they've already scheduled with Realty Austin Compass (who has 1,611 reviews and probably captures leads while you sleep).
The real estate industry is ruthless on speed-to-lead. 78% of buyers go with the first agent who responds. Your current setup guarantees you'll never be first. No automated follow-up means inquiry forms from Realtor.com sit in your inbox for hours. No SMS automation means showing confirmations happen manually or not at all.
You're open 24 hours according to Google, but your lead capture isn't. Every hour your website can't book appointments is money walking out the door. With Austin's average transaction value at $8,500 per deal, missing just two deals a month costs you $204,000 annually.
Your competitors like Bramlett Partners (1,272 reviews) aren't necessarily better agents. They just have systems that work around the clock. While you're manually texting showing confirmations, they're running automated sequences that nurture leads for months until they're ready to buy.
Automation Opportunities
Here's exactly what GHL fixes for your business, starting with the most critical gaps from your audit.
1. Instant Lead Response System
GHL Automation Opportunities for Todd Burgener - Realtor
Your biggest problem is speed-to-lead. GHL's Workflows solve this immediately. Go to Automation > Workflows > Create Workflow. Set the trigger as "Form Submitted" from your new lead capture forms. Add these actions in sequence: send instant SMS ("Hi! Got your inquiry about [property address]. Free to chat now?"), send email with property details and your calendar link, wait 2 hours, then send follow-up if no response.Why you need this specifically: You have zero email capture on your site right now. Zero. Every Zillow lead that hits your inbox sits there until you manually respond. The first agent to text back wins, and GHL makes you first every time.
2. Online Booking Calendar
Go to Calendars > Create Calendar > choose "Service Menu" type. Set up different appointment types: buyer consultation (60 min), listing appointment (90 min), showing (30 min). Configure SMS confirmations and 1-hour reminders with the property address.
Your audit showed no online booking capability. Prospects can't schedule with you at midnight when they're scrolling listings. They schedule with whoever makes it easy. GHL's calendar embeds directly on your website and sends them straight to your phone.
3. Missed Call Text-Back
Settings > Phone Numbers > buy a local Austin number. Enable missed call text-back with something like "Hi! Missed your call about real estate. What can I help you find?" Most people won't leave voicemails anymore, but they'll respond to texts.
This is pure gold for real estate. Someone drives by your listing sign, calls the number, gets voicemail. Without text-back, they're gone. With it, you capture them instantly.
4. Past Client Referral System
Marketing > Emails > Create Campaign. Build a monthly Austin market update newsletter. Set up a Workflow that tags closed clients as "Past Clients" and enrolls them in a quarterly "How's the house?" check-in sequence. Include market updates and ask for referrals when the timing's right.
Your 231 reviews represent 231+ past transactions. Each one is worth $25,000 in lifetime value through referrals. Right now, you have no systematic way to stay in touch. GHL turns every past client into a referral machine.
| What Todd Has Now | What GHL Adds |
| Manual lead follow-up from inbox | Instant automated SMS + email response |
| Phone calls to schedule showings | 24/7 online booking with confirmations |
| No missed call recovery | Automatic text-back for every missed call |
| No email capture on website | Lead magnets and automated nurture sequences |
| Manual showing confirmations | Automated SMS with property details and directions |
| No systematic client follow-up | Monthly newsletters and referral requests |
| Competitors get night/weekend leads | 24/7 lead capture and instant response |
What Changes in 30 Days
Days 1-7: Foundation Setup
Day one, we're building your lead capture system. I set up three landing pages: buyer consultation booking, free home valuation, and listing inquiry form. Each one connects to Workflows that fire immediately when someone submits. Your website goes from a dead end to a lead generation machine.
By day three, your calendar is live on the site. Prospects can book buyer consultations at 2 AM if they want. The system sends them SMS confirmations and adds them to your pipeline automatically. Day five, we activate missed call text-back on your main number. Every missed call now becomes a text conversation you can have from anywhere.
Day seven milestone: your first automatically captured lead who books their own appointment. No phone tag. No missed opportunities.
Days 8-14: Automation Kicks In
Real Estate Agents Industry Snapshot
Frequently Asked Questions
Week two is when the magic happens. Your Workflows are running 24/7. Someone inquires about a listing at 11 PM Saturday, gets instant response, books a Sunday showing, receives confirmation with property address and your bio. You wake up to a booked calendar instead of missed opportunities.Your pipeline fills with properly tagged contacts. "Hot Lead," "Buyer Consultation Booked," "Past Client." You can see exactly where everyone stands without digging through email threads. The system starts sending your monthly market update to past clients. Three referral inquiries come in from people who got your newsletter.
Days 15-30: Results You Can Bank
By day 15, your lead response time drops from 3 hours to 3 minutes. You're booking 40% more buyer consultations because prospects can schedule themselves. Two deals close that started with 11 PM website inquiries that would have been lost before.
Month-end numbers: 18 new leads captured automatically (vs your usual 8-10 manual captures). 12 showings booked through your calendar. 3 additional referrals from automated past client outreach. With Austin's 5% close rate, that's potentially 2-3 extra transactions worth $17,000-25,500 in commission.
The real win? You're spending 2 hours less per day on administrative tasks and lead management. That's 10 more hours weekly for what actually makes money: face-to-face time with buyers and sellers.
FAQ
GHL costs $497/month. With Austin's average commission of $8,500 per transaction, you need to close just one extra deal every two months to break even. The automated lead capture and instant response system typically helps Austin agents close 2-4 additional deals monthly. That's $17,000-34,000 extra commission against a $6,000 annual software cost. Plus you save 10+ hours weekly on admin tasks, which lets you take more listings.
GHL's calendar system embeds directly into any website with a simple code snippet. You create different appointment types (buyer consultation, listing appointment, property showing) with different durations and availability. Prospects book themselves 24/7, get automatic confirmations via SMS and email, and receive reminders with property details. The whole setup takes about 30 minutes and works on your existing toddburgener.com site.
Basic lead capture and booking: 3-4 hours over your first weekend. This gets you instant lead response, online scheduling, and missed call text-back running. Full automation setup including email sequences, past client nurturing, and advanced workflows takes about 2 weeks working 1-2 hours daily. Most Austin agents see immediate results from day one with just the basic setup, then layer on advanced features as they get comfortable.
Reviews matter, but speed-to-lead wins deals. Realty Austin Compass gets more reviews because they're a big team, but that same size makes them slower to respond personally. Your 5.0 rating with 231 reviews shows you deliver excellent service. GHL's automation lets you respond instantly to every lead while maintaining that personal touch. You can't match their review volume overnight, but you can be the first agent every prospect hears from. That wins more deals than review count.
Yes, through custom fields and dynamic text insertion. When someone inquires about a specific property, your workflow can pull in the property address, price, square footage, and key features automatically. The SMS they receive says "Hi! Got your inquiry about 123 Main St. This 3BR/2BA home is $450K with a great backyard. Free to chat now?" instead of generic "thanks for your inquiry." You set up different workflows for buyer leads vs listing inquiries, and each one personalizes the message based on their specific interest.
if you're looking at this thinking "i'd rather someone just handle this for me" — that's what i do. i set up the full automation system for real estate agents: follow-ups, pipeline, booking, lead tagging. all on autopilot.
see what i'd build for Todd Burgener - Realtor →Free Real Estate Agents Automation Checklist
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