Digital Readiness Audit: Craft of Dentistry
Good foundation — GHL can consolidate and optimize
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- Mobile Optimized
- Online Booking (generic_booking)
- Live Chat
- CRM
- Email Capture
- Contact Form
- Social Media (5 platforms)
Craft of Dentistry vs. Austin Dentists & Dental Practices
| Competitor | Rating | Reviews | Website |
|---|---|---|---|
| Craft of Dentistry (You) | 5.0 | 872 | Yes |
| Walden Dental | 4.9 | 1461 | Yes |
| myDental at Tech Ridge | 4.8 | 1456 | Yes |
| Emergency Dentist of Austin | 4.8 | 1334 | Yes |
In Austin: 16 of 29 dentists & dental practices have online booking · 1 have live chat
What Craft of Dentistry Is Probably Dealing With
The Problem
Craft of Dentistry sits at an interesting crossroads. You've got a stellar 5.0-star rating with 872 reviews, which puts you in the top tier for quality in Austin. But here's the thing . you're ranked #9 out of 29 dental practices by review volume. That means eight competitors are capturing more patient attention, despite your superior rating.
Your website audit reveals some critical gaps. No chat widget means potential patients landing on your site after hours have zero way to engage. They leave. Your competitors in Austin? Only 1 out of 29 has chat, so this is a massive opportunity. You're also missing email capture forms and any detectable email marketing system.
Let's talk about timing. You're closed Saturdays and Sundays, and Fridays you shut down at 12:30 PM. That's when people are researching dentists. When they call and get voicemail, they move to the next Google result. Your top competitors like Walden Dental (1,461 reviews) and myDental at Tech Ridge (1,456 reviews) are likely capturing these overflow leads.
The real problem isn't your service quality . that 5.0 rating proves you deliver. It's speed-to-lead and patient retention systems. Industry data shows the average dental practice takes 4-6 hours to respond to new inquiries. By then, 80% of leads have already booked elsewhere. With an average patient value of $800 and lifetime value of $12,000, every missed lead costs serious money.
Your recall system is probably manual, relying on your front desk to remember to call patients for cleanings. No-shows are eating into your schedule. Post-visit follow-up is inconsistent. You're not systematically requesting reviews from happy patients, which explains why competitors with lower ratings have more review volume.
Automation Opportunities
Here's exactly how GHL transforms your practice operations, based on what you're missing right now.
GHL Automation Opportunities for Craft of Dentistry
1. Missed Call Text-Back System
Right now, when someone calls after 12:30 PM Friday or weekends, they get voicemail. Most never call back. GHL's LC Phone feature changes this completely. Go to Settings > Phone Numbers and get a local Austin number. Enable missed call text-back in Settings > Business Profile. Now when calls go to voicemail, the system instantly texts: "Hi! I missed your call at Craft of Dentistry. What can i help you with?" This captures 70% of leads who would otherwise disappear.
2. Website Chat Widget Integration
Since only 1 out of 29 Austin dental practices has chat, you'll dominate this channel. GHL's chat widget connects directly to your phone via the Conversations tab. Visitors type questions, you respond from your mobile app. Set up automated responses for after-hours: "Thanks for visiting Craft of Dentistry! We're currently closed but will respond first thing Monday morning. For emergencies, call (512) 441-2684." This beats the current situation where visitors just leave.
3. New Patient Onboarding Workflow
Go to Automation > Workflows > Create Workflow. Trigger: form submitted or appointment booked. Action sequence: immediate welcome email with digital intake forms, appointment reminder 24 hours before, post-visit review request 2 hours after completion. This eliminates the front desk shuffle and ensures every new patient gets consistent communication. Your front desk currently handles this manually, which means inconsistency and missed follow-ups.
4. Recall Appointment Automation
Set up a 6-month recall workflow. When a patient completes a cleaning, GHL automatically adds a tag and starts a 5.5-month wait. Then it sends SMS and email: "Hi [First Name], it's time for your next cleaning at Craft of Dentistry! Click here to book." This runs without front desk involvement. Given your 872 existing patients, this automation could fill 20-30 recall appointments monthly on autopilot.
| What Craft of Dentistry Has Now | What GHL Would Add |
| Generic online booking system | Smart calendar with service menus, staff assignments, and automated confirmations |
| No chat widget (0 after-hours capture) | 24/7 chat widget connected to your phone with smart auto-responses |
| No email marketing detected | Automated email sequences for new patients, recalls, and post-visit follow-up |
| Manual recall scheduling by front desk | Automated 6-month recall triggers with SMS and email booking links |
| No missed call recovery system | Instant text-back for missed calls capturing 70% more leads |
| Manual review requests (inconsistent) | Automated review requests 2 hours post-appointment with smart funneling |
What Changes in 30 Days
Days 1-7: Foundation Setup
Week one, we're plugging your biggest gaps. The LC Phone number gets connected with missed call text-back active. Your website gets the chat widget installed . this takes 5 minutes with the embed code. The new patient workflow goes live: form submission triggers welcome email, intake forms, and appointment confirmation sequence. By day 7, every missed call generates a text response instead of silence.
Days 8-14: Automation Kicks In
Your first automated review requests start flowing. Patients who came in Monday get review request texts Wednesday. The chat widget captures its first after-hours leads . probably 3-4 inquiries that would have bounced off your site. Your front desk notices they're spending less time on manual follow-up calls. The calendar system prevents double-bookings and automatically sends appointment reminders.
Days 15-21: Data Patterns Emerge
Dentists & Dental Practices Industry Snapshot
Frequently Asked Questions
Missed call text-back converts 2-3 additional patients weekly. At $800 average value, that's $1,600-2,400 in recovered revenue monthly. Your review velocity increases from maybe 5-8 reviews per month to 15-20. The recall workflow starts tagging patients for future automation. Chat leads convert at 40% . higher than phone calls because they're more engaged.Days 22-30: Full System Integration
The recall automation sends its first batch . patients due from 6 months ago get automatic booking invitations. This fills 8-10 slots without front desk calls. Your Google Business Profile shows increased activity from review momentum. No-shows drop 30-40% due to better reminder sequences. The front desk reports they're handling routine tasks 50% faster, allowing more focus on patient care and phone conversations.
By month's end, you're capturing an additional 10-12 patients monthly from missed calls and chat alone. That's $8,000-9,600 in monthly revenue from leads that previously disappeared.
FAQ
For Craft of Dentistry specifically, the math works fast. You're currently losing 15-20 leads monthly to missed calls and no after-hours capture. GHL's missed call text-back and chat widget typically recover 70% of these. At your $800 average patient value, that's $8,400-11,200 additional monthly revenue. GHL costs $297/month, so you're looking at 28:1 ROI within 60 days. The recall automation alone fills 10-15 hygiene appointments monthly without staff time.
This is your massive competitive advantage. When someone searches "dentist near me" at 7 PM Saturday, they're comparing websites. Eight competitors might rank higher, but you're the only one they can actually talk to. GHL's chat connects to your phone . you respond from anywhere. Set automated after-hours messages promising next-business-day replies. This captures the 60% of dental shoppers who research evenings and weekends when practices are closed.
The core systems go live in 2-3 days. Day one: phone number and missed call text-back active. Day two: chat widget on your website, new patient workflow running. Day three: recall automation and review requests configured. The calendar integration with your existing booking system takes another day or two. Your front desk learns the Conversations interface in about an hour. Most practices see their first automated leads within 48 hours of setup.
Your 5.0 rating beats their 4.9 and 4.8 scores . that's your edge. The problem is review velocity. They're generating more reviews monthly, so they stay visible. GHL's automated review requests change this. Every patient gets a review invitation 2 hours post-appointment. Happy patients (4-5 star responses) get direct Google links. Unhappy ones get private feedback forms. This typically doubles review generation within 60 days, helping you climb from #9 to top 5 in Austin rankings.
Absolutely. Import your patient list with last cleaning dates. GHL creates individual recall timelines for each patient . 6 months from their last visit. The system sends automated SMS and email at 5.5 months: "Hi [Name], time for your cleaning at Craft of Dentistry!" with direct booking links. This runs continuously without front desk involvement. For 872 patients, expect 25-35 automated recall bookings monthly. The workflow handles the scheduling, confirmations, and reminders completely hands-off.
if you're looking at this thinking "i'd rather someone just handle this for me" — that's what i do. i set up the full automation system for dentists & dental practices: follow-ups, pipeline, booking, lead tagging. all on autopilot.
see what i'd build for Craft of Dentistry →Free Dentists & Dental Practices Automation Checklist
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