Digital Readiness Audit: Brianna Morant - Oak Street Real Estate Group
Some tools in place, but missing key automation
Platform not detected · https://www.oakstreetrealestategroup.com...
- SSL Certificate
- Mobile Optimized
- Online Booking
- Live Chat
- CRM
- Email Capture
- Contact Form
- Social Media (7 platforms)
Brianna Morant - Oak Street Real Estate Group vs. Nashville Real Estate Agents
| Competitor | Rating | Reviews | Website |
|---|---|---|---|
| Brianna Morant - Oak Street Real Estate Group (You) | 5.0 | 334 | Yes |
| Nashville Luxury Homes | 4.9 | 1416 | Yes |
| The Anderson Group Real Estate Services | 5.0 | 1207 | Yes |
| FYKES Realty Group | 5.0 | 245 | Yes |
In Nashville: 1 of 25 real estate agents have online booking · 1 have live chat
What Brianna Morant - Oak Street Real Estate Group Is Probably Dealing With
The Problem
Brianna, you've built something impressive. 334 five-star reviews puts you at #3 in Nashville's real estate market. That's not luck. That's consistent delivery.
But here's what i see when i look at your digital setup. You're losing deals every single day.
Your website has no online booking. No chat widget. No email capture forms. When someone hits your site at 10pm wanting to schedule a showing, they bounce. They don't wait until business hours. They find one of the other 24 agents in Nashville who can take their booking right now.
The numbers tell the story. Only 1 out of 25 Nashville real estate agents has online booking. You could be number two. Instead, leads are calling your (615) 208-3258 number, getting voicemail, and never calling back. Industry data shows 78% of buyers go with the first agent who responds. Not the best agent. The first.
Your top competitors understand this. Nashville Luxury Homes has 1416 reviews because they're capturing more leads at the top of the funnel. The Anderson Group has 1207 reviews for the same reason. They're not necessarily better agents. They're just catching more opportunities.
You're open 7am-9pm every day. That's 98 hours a week. But what happens to the leads that come in outside those hours? What about the Zillow inquiries at midnight? The Realtor.com forms submitted Sunday evening?
Right now, you're manually texting showing confirmations. Manually following up on listing inquiries. Manually nurturing past clients for referrals. That's 3 hours of admin work every day that should be selling time. In real estate, every hour spent on busywork is a potential $8500 commission walking out the door.
Automation Opportunities
Here's how GoHighLevel fixes each gap in your current setup.
1. Instant Lead Response System
Right now, when someone submits a contact form on your website, nothing happens automatically. They wait. You check email later. Maybe tomorrow. GHL changes this completely.
GHL Automation Opportunities for Brianna Morant - Oak Street Real Estate Group
In Automation > Workflows, i'd set up a "New Lead Response" workflow. Trigger: form submitted from your website. Action 1: Send SMS within 60 seconds with your photo and a message like "Hi! This is Brianna from Oak Street Real Estate. I got your inquiry about [property address]. I'm pulling the details now and will call you in the next 10 minutes." Action 2: Send detailed email with property photos, comparable sales, and your calendar link. Action 3: Create task for immediate follow-up call.
This workflow runs 24/7. Leads get instant response whether they contact you at 2am or 2pm. Industry data shows agents who respond within 5 minutes are 100 times more likely to connect than those who wait 30 minutes.
2. Online Booking Calendar
You need a showing scheduler on your website immediately. Go to Calendars > Create Calendar > choose "Service Menu" type. Set up different appointment types: buyer consultation, listing appointment, property showing. Configure your 7am-9pm availability with 30-minute buffers between appointments.
The magic happens in the confirmations. When someone books a showing, GHL automatically sends SMS and email confirmations with the property address, your photo, and prep instructions. Set up reminders for 24 hours before and 1 hour before. The 1-hour reminder should include your direct cell and "text me if you're running late."
Based on your competition data, this puts you ahead of 96% of Nashville agents. That's a massive competitive advantage.
3. Missed Call Text-Back
Go to Settings > Phone Numbers and get a local Nashville number through LC Phone. Enable missed call text-back with a message like "Hi! You just called Oak Street Real Estate but I was with another client. What can I help you with? I'll call you back within 15 minutes."
This is the highest ROI feature in GHL for real estate. Most leads who call and get voicemail never call back. But they will respond to a text. Your current phone system loses these leads forever.
4. Email Marketing Automation
In Marketing > Emails, create three campaigns. Monthly market update newsletter with Nashville stats and new listings. Just-sold announcements to your sphere of influence. New listing alerts segmented by neighborhood and price range.
Your 334 five-star reviewers are your best referral sources, but you're not systematically staying in touch. An automated monthly newsletter keeps you top-of-mind when their friends need an agent.
| What Oak Street Real Estate Has Now | What GHL Would Add |
| Manual text confirmations for showings | Automated SMS confirmations + reminders |
| No online booking system | 24/7 calendar booking with availability sync |
| No lead capture forms | Smart forms with instant follow-up workflows |
| No missed call follow-up | Automatic text-back within 60 seconds |
| No email marketing system | Automated newsletters + listing alerts |
| Manual CRM tasks | Automated lead scoring + task creation |
| No chat widget on website | Two-way SMS chat + website chat widget |
What Changes in 30 Days
Week 1: Foundation Setup
Day 1: Import your contact database into GHL. All 334 past clients, current leads, sphere of influence. Set up your calendar with 7am-9pm availability and 30-minute appointment types.
Day 3: Install the booking widget on your website. Add chat widget to capture visitors who don't book immediately. Configure missed call text-back with your Nashville LC Phone number.
Day 5: Build your first workflow. New lead inquiry > instant SMS > detailed email > follow-up task creation. Test it with a few practice leads.
Day 7: Launch your first email campaign to past clients. Simple message: "Hi [Name], I've upgraded my systems to serve you better. Here's my new direct booking link for any friends who need real estate help."
Week 2: First Automations Live
Day 10: First automated booking comes through at 11:47pm. Lead books a Sunday showing automatically. Gets instant confirmation and your direct contact info.
Real Estate Agents Industry Snapshot
Frequently Asked Questions
Day 12: Missed call text-back captures a lead who called while you were showing property. They respond immediately and book a buyer consultation for Tuesday.
Day 14: Your response time drops from 3-5 hours to under 5 minutes. You're capturing 40% more leads from the same traffic sources.
Week 3-4: Momentum Builds
Day 18: First referral from automated email marketing. Past client forwards your monthly market update to a friend who books a listing appointment.
Day 22: You're spending 45 minutes per day on admin tasks instead of 3 hours. That's 2+ hours back for prospecting and showing properties.
Day 30: Three additional closings in the pipeline directly from GHL automation. At $8500 average commission, that's $25,500 in 30 days. More importantly, you're converting 8% of leads instead of 5% because of faster response times.
The compound effect starts here. Better response times mean more appointments. More appointments mean more closings. More closings mean more past clients in your automated nurture system. Each month gets better than the last.
FAQ
GHL starts at $97/month for the Starter plan, which includes everything you need: unlimited contacts, calendars, workflows, email marketing, and SMS. For real estate agents, this pays for itself with one additional closing per year. Given your $8500 average commission and the fact that GHL typically increases lead conversion by 40-60%, you're looking at ROI within the first month. Compare that to your current cost of lost leads - industry data shows agents lose 2-3 deals per month from poor follow-up systems alone.
In GHL, go to Calendars > Create Calendar > choose your appointment types (buyer consultation, listing appointment, showing). Set your 7am-9pm availability with buffers between appointments. Then grab the embed code and add it to your website, or use GHL's website builder to create a booking page. The system automatically sends confirmations, reminders, and syncs with your Google Calendar. You can also create different calendars for different services - one for showings, one for consultations, one for listing appointments. Each gets its own booking link.
The core setup takes about 2 weeks working 1-2 hours per day. Day 1-3: import contacts and set up calendars. Day 4-7: build your first workflows for lead response and appointment reminders. Day 8-14: configure email marketing, missed call text-back, and website integration. The beauty is you can start seeing results immediately - your first automated booking or missed call text-back happens within hours of setup. Most real estate agents see their first additional deal from GHL automation within 30 days of going live.
Your main competitors like Nashville Luxury Homes and The Anderson Group have big teams and marketing budgets, but they're still using outdated systems. Only 1 out of 25 Nashville agents has online booking - you'd be #2 with GHL's calendar system. Your 334 five-star reviews show you deliver better service, but you're losing leads because of slow response times. GHL levels the playing field by giving you enterprise-level automation at solo agent pricing. When leads contact you and your competitors simultaneously, you'll respond first every time.
Absolutely. Set up a "Past Client Nurture" workflow in Automation > Workflows. Trigger: tag someone as "closed client". Actions: wait 30 days, send "how's the new home" email, wait 90 days, send market update, wait 6 months, send referral request with your booking link. You can also create Smart Lists to segment past clients by neighborhood, price range, or closing date for targeted campaigns. Your 334 five-star reviewers should be getting monthly touchpoints automatically. Most agents forget to follow up with past clients, leaving referrals on the table.
if you're looking at this thinking "i'd rather someone just handle this for me" — that's what i do. i set up the full automation system for real estate agents: follow-ups, pipeline, booking, lead tagging. all on autopilot.
see what i'd build for Brianna Morant - Oak Street Real Estate Group →Free Real Estate Agents Automation Checklist
Get a step-by-step checklist for automating your real estate agents with GHL. No spam, unsubscribe anytime.
You're in! Check your email.
